About SEO Vibes

The independent release gate for AI-led website changes.

SEO Vibes protects organic search when businesses rebuild with Claude Code, Lovable, Replit, Bolt, v0, and similar tools. We verify production independently, repair in your codebase, and refuse to treat “the agent said it’s fixed” as evidence.

The person reading production HTML is the same person who can change the code — diagnosis, implementation, and cutover proof in one team.

Background

Former software engineer at Amazon and at Meta.
Production-systems experience — shipping and operating software at scale.
Hands-on experience helping companies adopt AI-first workflows.

Background is offered as context for how the work is done. It implies no endorsement by any former employer.

Who you work with

Two people, one accountable team

Engineer-led on the build, strategy-deep on demand. You work directly with both — no account managers, no handoff to junior staff.

Ben Lamm Engineering — build & implementation: Former software engineer at Amazon and Meta. Diagnoses how search engines receive your pages and writes the fix directly in the framework you ship with.
Mark Leifer Digital marketing & SEO strategy: 10+ years in digital marketing and SEO strategy. Shapes the demand, content, and positioning side so the technical foundation compounds into qualified traffic — not just a crawlable site.

Why this exists

A live website is not a search strategy. AI coding tools made shipping a site nearly free — which means the hard part is no longer building it, it’s being found. That work sits in an awkward gap: too technical for most marketers, too specialized for most developers. SEO Vibes is built to live in that gap.

How we work

Operating principles

These aren't slogans — they decide what we will and won't do on an engagement.

Diagnose before implementing Order: We work in the order search value accrues, and never change a page before confirming a search engine can actually reach and read it.
The fix ships in your codebase Ownership: Changes land as working code in the framework you already use — not as a report of recommendations you're left to build alone.
Distinguish, don't collapse Honesty: Technical access, indexation, rankings, content quality, authority, and conversion are different things. We never blur them into a single made-up 'SEO health' score.
No rankings are guaranteed Stance: We make pages legible, relevant, and trustworthy; search engines decide the rest. Anyone promising specific rankings is guessing — we won't.
We'll tell you when you don't need us Fit: If your site is already solid, or a service isn't right for you, the most useful thing we can do is say so.

What engineer-led means in practice

No handoff between the recommendation and the code

No gap between a strategist who can't code and a developer who doesn't know what to change. The engineer carries the technical work end to end.

Read the real response
Inspect what a crawler actually receives from your site.
Diagnose the gap
Identify the specific technical and structural issues.
Write the fix
Implement changes directly in your repository.
Verify & measure
Confirm the change landed and set up the measurement to prove it.

Because the same accountable engineer diagnoses and implements, nothing gets lost in translation between the recommendation and the code.

An honest stance

We don’t sell certainty, because no one in search can honestly deliver it. What we commit to is real work on the technical foundation, the pages, and the signals that earn visibility — and to telling you plainly what moved, what didn’t, and why.

Work with us

See how search engines read your site

Start with the free scan — no score, no email — or reach out directly if you already know you want help. We’d rather tell you your site doesn’t need us than sell work that won’t move search.

Run a free visibility scan Start a project